Hello Paolahue!  For precise CTR (Impressions Click-Through Rate), you'll need to go directly to YouTube Studio's Reach tab, as Sprinklr primarily pulls high-level data and focuses more on link clicks with UTMs for campaign attribution, using tools like spr.ly for tracking clicks on your shared links.

To track clicks across FB, Insta, and YouTube in Sprinklr for a unified CTR, you'll likely need to create a Custom Metric or Unique Metric in Sprinklr's reporting, as YouTube clicks might not have a direct, universally named "Click" metric like other platforms, often requiring you to combine link clicks, video plays (with a threshold), or using UTM parameters for unified tracking. Use Sprinklr's built-in "Estimated Clicks" for FB/IG, but for YouTube, you might need to define a custom formula combining data sources or use external tracking (like Google Analytics via UTMs) for the most accurate cross-channel CTR. 
Here's a step-by-step approach:

1. For Facebook & Instagram (Built-in Metrics):

• Use "Estimated Clicks": Sprinklr offers an "Estimated Clicks" metric which works well for aggregating clicks from FB & IG in your dashboard widgets.
• Build a Widget: Add a widget to your dashboard, select "Social Analytics" as the data source, and choose "Estimated Clicks" as your metric. 

2. For YouTube (The Challenge):

Native Metrics: YouTube often tracks "Views," "Watch Time," and "Click-Through Rate (Video/Thumbnail)," but getting a single "Link Click" count like on other platforms can be tricky within Sprinklr's standard YouTube reporting.

Option A: Custom Metric (Sprinklr):
Go to Settings > Custom Metrics (or Unique Metrics for Ads).
Create a formula. You might combine:
YouTube Link Clicks (if available as a specific metric for your connected account)
YouTube Video Plays (with link click event) - Define what constitutes a "click" (e.g., people who watched >X seconds and clicked the link in description/card).

Option B: UTM Parameters & Google Analytics: This is often the most robust method for true cross-channel aggregation.
Use UTM parameters (Source=youtube, Medium=social, Campaign=) on all YouTube links you post.
Connect Google Analytics (GA) to Sprinklr or build a separate GA dashboard.
In GA, create a custom report for your Social Campaigns, pulling in metrics like "Sessions" (if it's a website click) or specific YouTube engagement data linked to those UTMs.
Then, pull this aggregated GA data into your Sprinklr dashboard if possible, or use GA as your primary source for the unified CTR. 

3. Aggregating for Overall CTR:

• Create a Final Custom Metric: Once you have your FB/IG clicks (Estimated Clicks) and your defined YouTube clicks (either custom or GA-pulled), create a final Sprinklr Custom Metric: (FB/IG Clicks + YouTube Clicks) / (Total Impressions/Reach across all platforms).
• Ensure Consistency: Make sure your date ranges, account filters, and definitions of "click" and "impression" are consistent across all channels for a fair comparison. 
• Recommendation: Start by exploring Sprinklr's YouTube reporting for specific "link click" metrics, but be prepared to use UTMs and Google Analytics for the most reliable, unified CTR calculation across all three platforms, as advised by Sprinklr users.

Hope this Helps!