Instagram publishing error - META API changes?
Domingo Gil
Published:
09/15/25 9:54 AM
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Hello,
Since last week we have had issues when trying to publish or schedule content on Instagram using Sprinklr. The Sprinklr support team says the following: We are escalating this issue with META as it is reported by some of our other clients as well. We are constantly following up with them and expecting a resolution soon. We will update you once we have a conclusive response from them.
But no more updates since last week, always the same reply. Is anyone experiencing this issue? Has anyone had any more visibility?
Thanks everyone!
Dom.
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Hi Domingo! Totally get the frustration here, most all customers using Meta APIs will be impacted by this. — I wish this was something Sprinklr had more control over too. Unfortunately, when Meta makes backend or API changes (which they’ve been doing a lot lately), it can break things on our end, and we have to wait on their dev teams to resolve it. Sprinklr can escalate, but we’re all kind of at the mercy of Meta’s timeline.
For example, in July 2025, Meta announced a new copyright check feature for Reels, and in August, there was an update about personal accounts being deprecated for business use. Either of these could be tied to the publishing issues we’re seeing now. I did check https://metastatus.com/ and there are known issues with ads, data and other APIs. Instagram ads are managed through the Meta Ads Manager and rely on the same underlying Meta Marketing API. Once these are resolved, then they should start to work correctly in Sprinklr.
I know this isn't a resolution, but hopefully a little better explanation :).