I did some digging, and yes, this is something some of our Sprinklr users run into! Facebook page disconnections usually happen because of security checks or token issues. Facebook tends to flag things like shared logins, location changes, or suspicious activity. Other common causes include page settings, like age/country restrictions, admin role changes, API token expiration, or even content violations.

Here are some things you can try:

• Refresh connections regularly – re-authenticate tokens in Sprinklr to keep things active.
• Consistent admin access – make sure the person connecting the page stays an admin on Facebook.
• Check page settings – confirm there are no restrictions that block API access.
• Enable 2FA & avoid shared logins – this helps prevent security flags.
• Follow Facebook guidelines – avoid posting anything that could be flagged as spam or policy violations.
• Use Sprinklr resources – there are great help articles for troubleshooting and re-adding accounts.
  • Re-Add an Account: This article explains the process for accounts that have become deactivated, typically due to token expiration, which requires re-authentication.
  • Manage Accounts: This comprehensive guide covers adding, deactivating, reactivating, and re-adding accounts, including information on managing permissions and notifying account owners.
  • Add an Account (Distributed Users): Steps for users in a Distributed environment to add or edit accounts.
  • What Can Cause Facebook Ad Accounts to Deactivate?: This troubleshooting FAQ helps diagnose common issues specific to Facebook, such as page restrictions (country/age).

Hope this helps a little!

Anyone else have tips or best practices that work for them?