Benchmarking social volume/sentiment across products and external peers
J

jennygao

Published:

05/29/26 5:27 PM

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Hi! I’m looking into whether we can benchmark specific product social media performance against products at Square or external companies.

Specifically, do we have access to data or reporting that would let us compare social volume and sentiment for Square Loans and Square Savings against broader Square products, or brands like Cash App or Afterpay, or external peers?

We’re trying to understand whether our social sentiment and complaint-related patterns are in line with comparable products/companies, or noticeably better or worse. As a reference, we have a CFPB complaints dashboard that compares Block complaint volume against companies like Affirm, Dave, Chime, and SoFi, and I’m wondering whether something similar exists or is possible in Sprinklr.

Any guidance on available datasets, reporting options, or limitations would be appreciated!

Question

Updated

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Comments

  • A

    Allison Fasching

    4 days

    ago

    01/06/2026

    Hi @jennygaoGreat question, this is definitely something Sprinklr can support, with a couple of nuances.

    You can benchmark social volume and sentiment across products or competitors using Listening by setting up topics for each (e.g., Square Loans vs. Cash App vs. Afterpay). Sprinklr’s listening data covers a broad set of sources and is designed for competitor benchmarking and market comparisons.

    A few things to keep in mind:

    • Benchmarking works best at the brand or product keyword/topic level, not pre-defined company datasets (like CFPB dashboards)
    • You’re comparing public conversation data, so it reflects what people are saying—not official complaint volumes
    • Accuracy depends on how well topics are built (keywords, exclusions, etc.)

    In short: yes, you can absolutely build this type of comparison—but it’s something you configure via Listening topics rather than a ready-made dataset.

    Hope this helps!

     
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