Good morning, I believe I’ve solved the issue. I'm writing here a brief explanation on how to manage this discrepancy.

Sprinklr vs Meta data discrepancies

Instagram

• • The data shown in Sprinklr is organic only. Instagram’s API does not provide paid data (like reach, impressions or likes generated through promotion).

  • If you see any “Paid” data in Sprinklr or Looker Studio, it comes from Meta Ads Manager, not directly from Instagram.

  • Some metrics like Reels impressions may be missing due to API limitations.

Facebook

• Facebook’s API is more complete: Sprinklr can access both organic and paid data, as long as the ad account is properly connected.

• Facebook paid data is usually reliable and accurate in Sprinklr.

Why numbers may differ

• • Different time windows: Meta often shows the last 7 or 28 days, Sprinklr might show full lifetime values.

  • Data refresh timing: Meta updates in real time, Sprinklr updates at intervals (e.g. every 24–48h).

  • Different metric definitions: some KPIs (like engagement rate) may be calculated differently between platforms.

Hi Vincenzo,

Could you please provide us the dashboard link where you are facing the issue.

Please mention the widget name and the date range with the discrepancy.

Please provide us the native report/screenshot for the same to compare the data.

Also, could you please confirm whether you are checking the paid data or the social analytics data.

Thanks,

Binay

@Bilal Hasan Can you please assist our member regarding the above query?