Archiving X posts while retaining performance data
brogan.goode
Published:
03/05/26 2:56 AM
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We manage an X (Twitter) account through Sprinklr and are looking to clean up older posts by archiving or deleting them from the native platform.
Is there a way to remove or archive posts on X while still retaining their historical performance metrics (impressions, engagement, etc.) within Sprinklr reporting?
Keen to hear if others have tackled this, or if there are known limitations or best‑practice approaches.
Thanks in advance.
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Allison Fasching
13 hours
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05/03/2026
Hi Brogan! In Sprinklr, you can retain and report on historical performance metrics for deleted X (Twitter) posts, but these posts are excluded from reporting by default. To surface them, you must adjust your widget configuration.
Retaining Data After Deletion
Use the “Is Deleted” Dimension:
Include the Is Deleted dimension in your reporting to identify posts that have been removed on the native platform.
Widget Configuration:
Set a filter where Is Deleted = True to display metrics for deleted posts.
Supported Metrics:
Sprinklr can still show pre-deletion metrics such as impressions, engagements, and video views.
Latency:
The Is Deleted status may take up to 12 hours to update after a post is removed on X.
Additional information on Limitations and Best Practices
90-Day Backfill Limit:
Sprinklr cannot backfill X impression data older than 90 days.
60-Day Update Window:
Post-level metrics—such as engagements and impressions—refresh only during the first 60 days after publication. After that, data remains static.
Permanent Removal of Preview Data:
When a post is deleted, its preview (profile and text) is removed in Sprinklr to comply with X’s API requirements.
Compliance in Listening and Benchmarking:
Sprinklr’s Listening and Benchmarking modules reflect native deletions to remain compliant with X’s developer guidelines.
Hope this helps!! LMK if you have additional questions!