Hey, Sprinklr Community! 

We’re kicking off something new, and I hope you are going to love it. Starting today, we’re launching a blog series designed to dive into the nitty-gritty of community strategy. Whether you’re just getting your community off the ground or looking to deepen connections with members, this series has you covered! 

 

First a bit about me and my background: With over 15 years of experience in building communities and shaping customer experience strategies, I've had the unique opportunity to see things from both sides. As a customer myself, I’ve used multiple community and customer engagement platforms, which has given me valuable insights into what truly works. This hands-on experience lets me create successful programs with customers always at the heart of my goals.   

 I’m passionate about bringing people together, whether through community platforms or personalized engagement, ensuring they feel heard, valued, and connected. My approach combines technology with a human touch, creating spaces where customers not only find solutions but also feel like they’re part of something bigger.  

 

 We all know that the power of community is undeniable. It’s where we connect, support each other, share knowledge, and grow together. Here at Sprinklr, we’re dedicated to helping you make the most of your community. That’s why we’re putting together a series that takes you step-by-step through the strategies that can help turn your community into an even more vibrant, engaged space. 

 

Here’s some topic we will cover based on customer feedback, but I would love to know if these resonate with you, or if there were other topics you would prefer to dive into?   

• Finding Your Community’s Purpose: Looking for the big “why”?? Defining a clear mission and purpose can transform your community into a place where members feel like they truly belong. We’ll dive into creating a purpose that resonates with both your brand and your community members.  Click here to read this blog!
• Creating a Seamless Experience: Think of your community as part of every customer’s journey. We’ll explore how to make sure members feel welcomed and supported every step of the way, turning them into long-term champions.  Click here to read this blog!
• Boosting Engagement: Looking to get more interaction? We’ll talk about fun ways to keep members engaged, like gamification, rewards, personalized content, and even hosting events that draw people in.  
• Building Brand Advocates: When members become passionate advocates, magic happens. We’ll walk through how to identify and nurture these super-engaged members to help them spread love.   
• Making Sense of the Data: Data doesn’t have to be intimidating! We’ll share ways to use analytics in Sprinklr to make strategic choices, from tweaking content to tracking engagement trends.  
• Measuring Success and Impact: With each of the blogs above we’ll include key performance indicators, then we’ll wrap up with this session to put it all together. Whether you're just starting out or looking to optimize your existing community, this guide will help you measure what matters and drive meaningful growth.  
• Rolling with the Changes: The world of community management changes fast. In our last article, we’ll look at how to stay agile, adapt to new trends, and use new opportunities to your advantage. 
• Demonstrating Business Value: Communities are more than just feel-good spaces—they’re powerful for business too. We’ll dive into how to show the business value of your community, from improving customer satisfaction to increasing brand loyalty and lowering support costs. You'll learn how to highlight the ROI of community to gain more support from stakeholders. 

 

What I’m most excited about? This isn’t just a series of tips and tricks. It’s a chance for all of us to share, learn, and grow together. With each blog we invite you to provide your thoughts and ideas! All communities and companies are different, so please share your own experiences, ask questions, and chat with other members who are right there with you on this journey. 

 

If you have any topics not on the list, or if something is priority for you, I would love to hear from YOU! Just hit the + COMMENT button below. 

 

After all, we’re building this community together, and we couldn’t do it without each of you. 

  

Allison “Alley” Fasching 🐱 
Sprinklr Head of Community 

 

Read the second blog in the Series: Finding Your Community's Purpose.