🚀 Boosting TikTok Posts with Sprinklr: A Quick Guide 🎯

Want to amplify your TikTok content directly from Sprinklr? Here's how you can seamlessly boost posts and maximize your reach—all from your Engagement Dashboard!

🔗 Step 1: Link & Authorize Your TikTok Account

• Connect your TikTok Business account to Sprinklr.
• Authorize it in TikTok Ads Manager to fetch posts into Sprinklr.

📊 Step 2: Set Up an Outbound Column

• Go to your Engagement Dashboard.
• Create or locate a column that displays your TikTok posts.

📈 Step 3: Boost Your Posts

• Hover over a post and click the "Boost Post" icon.
• Or, click the "More" icon and select "Boost Post".
• You can also double-click the post and boost it from the overview pane.

⚙️ Step 4: Configure Boosting Options

• In the Boost window, enter basic details like your ad account.
• For advanced settings, click "Use Quick Ad Publish" to set objectives, bidding, and more.
• Click "Boost" to launch your promotion!

🤖 Step 5: Set Up Auto-Boosting Rules (Advanced)

• Navigate to: Sprinklr Marketing (Ads) > Optimization > Manage Rules.
• Create rules based on performance metrics (likes, views, etc.).
• Define actions like selecting an ad account and initiative.

💡 Pro Tips:

• Spark Ads: Boost organic TikTok posts as Spark Ads to retain native engagement.
• Audience Targeting: Use Sprinklr’s targeting tools to reach the right viewers.
• Performance Tracking: Monitor results with Sprinklr Analytics to refine your strategy.
• TikTok Algorithm: Understand how TikTok surfaces content to optimize your post timing and format.

Ready to take your TikTok strategy Beyond the Post? Let’s get boosting! 🚀