Hi Carlos!  Thank you for the clarification!  As I understand it, this is expected behavior based on TikTok’s Spark Ads identity model and Sprinklr’s ingestion logic. When multiple TikTok ad accounts under the same Business Center are connected to your Sprinklr workspace, Sprinklr ingests posts from all identities the authorized TikTok user can access. For Spark Ads (boosted organic posts), this creates duplicate calendar entries—even if only one ad account executed the boost.

I have sent this conversation to your account team as this may require help from the technical or support teams!

Hi Allison, thanks for the detailed response.

I think there may be a misunderstanding of our use case, so I’d like to clarify why the suggested filters don’t fully solve the issue.

In our setup, we work with multiple agencies:

• • Some agencies create the organic content.

• • Other agencies are responsible for boosting that content.

• • The agency that creates the post is not necessarily the one that boosts it.

What we need is to view, in the Editorial Calendar:

• • The original organic publication, and

• • The boosts that were actually executed by specific ad accounts.

The problem we’re seeing (with TikTok) is that for a single boost performed by ONE ad account, Sprinklr is creating multiple duplicated calendar entries—one for every active ad account on the platform—even though only one ad account actually executed the boost.

Because of this:

• • Filtering by “Organic only” hides the boosts we do need to see.

• • Filtering by ad account is not reliable, because depending on the campaign a different agency is boosting and the boosted post appears incorrectly tied to accounts that did not perform it.

• • The calendar becomes misleading and noisy, especially when reviewing paid activity.

What we’re trying to achieve is not to hide boosted content, but to:

• • Eliminate these incorrect duplicates, and

• • Display only the relevant boosted entry associated with the single ad account that actually performed the boost together with the organic activity

Is this behavior expected for TikTok boosts?
If so, is there any configuration or workaround to prevent Sprinklr from creating these duplicate calendar entries across unrelated ad accounts?

Thanks — this visibility is critical for our operational workflow.

Hi Carlos!  Yes, each active ad account creates a separate calendar entry for the same boosted post. Here are a few options, depending on your preference.

3. You can also Show Only the Relevant Ad Account
You can filter the Editorial Calendar to display posts from a specific ad account:

• Open the Calendar - Go to Sprinklr Marketing → Publish → Editorial Calendar.
  

• Add a Filter - Click the Add Filter icon at the top of the calendar.
  

• Select “Account” - In the filter options, choose Account or Ad Account.

• Pick Your Ad Account - From the list, select the ad account used for th e boost.
  

• Apply the Filter - Click Apply. Your calendar will now show only posts (including the boosted one) tied to that account.

Hope this helps!  LMK if you have additional questions!

Hello Allison, when boosting a post, we’re seeing that in the Calendar view the boosted post appears multiple times—once for each active ad account on the platform—instead of only under the ad account used for boosting.

Is there a way to configure the Calendar view so the post only appears for the ad account that performed the boost?