When Collabs Work, They Break the Internet. When They Don’t…👀
JAYADEEP Subhashis
Published:
08/22/25 4:16 PM
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Hello folks!
Have you noticed how social media collabs are everywhere lately?
Brands collabing with brands. Creators collabing with brands. Even brands + Netflix + Taco Bell doing wild crossovers.
And honestly… some of them slap. Others? Total chaos.
That’s the thing — social media collabs aren’t just “cute shoutouts” anymore. In 2025, they’re a full-on strategy: shared KPIs, co-owned campaigns, creator-led drops, hybrid events… the works.
When they work → magic.
When they flop → yikes, everyone sees it.
We just rounded up a guide to social media collabs in 2025 — why they matter, what makes them click (or crash), and real examples from brands like Nike × Apple and Sephora × TikTok creators.
👀 Curious to know…
Which brand collab made you stop scrolling lately?
And which one made you go: “Nope, this ain’t it”?
I’ll be hanging in the comments to swap stories 👇
Jay 🤠
Question
Updated
8 days
JAYADEEP Subhashis
25 days
ago
22/08/2025
Still waiting for my Starbucks x Stanley tumbler. Manifesting it into existence. Which brand collab do you think deserves its own viral moment? 🤠