I Blame Instagram for My Empty Wallet
JAYADEEP Subhashis
Published:
08/12/25 4:44 PM
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Real talk — social media isn’t just your “brand awareness” channel anymore.
It’s the place where someone can discover your product, buy it, flex it, and convince 10 more people to buy it… all in the same scroll.
But here’s the catch: not every brand nails it. Some flood your feed with discounts until you mute them. Others make you feel like you’re part of their inner circle (and you want to buy from them).
We just dropped a deep dive on how e-commerce brands can use social to drive sales, loyalty, and that sweet UGC that does the selling for you.
It’s packed with strategies, examples, and ideas you can steal or borrow. Read the blog here
Now your turn - what’s the last thing you bought directly because you saw it on social? And did the brand make you feel like a customer… or part of the tribe?
I’ll be in the comments (as always) ready to compare receipts 🛒
Jay 🤠
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